La estética y dinámica visual de la presentación científica es, con frecuencia, un tema para el que se dispone de poco tiempo en nuestro ejercicio profesional. En este artículo se desarrollan conceptos básicos referentes al manejo del color, jerarquía plástica del texto y animación de los gráficos, con normas para que la exposición sea armónica y equilibrada desde el punto de vista visual.
Aesthetic and dynamic aspects of scientific presentations have been scarcely discussed in the medical literature. In this work, basic concepts regarding colour, management, hierarchical disposition of the text, and graphics’ animations are briefly described to allow an harmonic and balanced exposition of the visual presentation.
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